At Soulful Bowl, we believe that food should be wholesome, hearty, and made with love. From our little street food trailer (homemade), we serve up big portions of plant-based goodness, proving that healthy eating can be delicious, satisfying, and accessible to all.

How It All Began

Reid’s journey with food started in his youth, working in a large soup factory. But it wasn’t just a job—making soup became a passion. Over the years, he continued perfecting his recipes, gifting bowls of homemade goodness to sick friends. Eventually, he was convinced to try selling them, and Soulful Bowl was born! His signature homemade chili was originally crafted for his fussy daughter, leading to a recipe that’s mild yet packed with flavor, with the option to spice it up to your liking. Reid’s passion for plant-based food deepened during his marine biology studies as a mature student, opening his eyes to sustainability and the importance of leaving the planet better for future generations.

Shelley’s love for baking started young, and she’s been perfecting beautiful sourdough loaves and indulgent vegan brownies ever since. Her homemade granola bars are packed with goodness—designed to keep both customers and her own kids going until lunchtime! With a background in TV and film as a wardrobe, hair, and makeup manager, Shelley took a career break to spend more time with her children. Soulful Bowl became the perfect way to share her passion for nourishing food with the community.

More Than Just Food